The Advocacy Center provides support, advocacy and education for survivors of domestic violence, and sexual abuse in Ithaca, NY. When they underwent a name change, it was the perfect opportunity to create a new identity that reflected their vision and mission. Our goal was to create a mark that reflected the support and protection the Advocacy Center offers its clients, and then develop a palette of colors, companion fonts and graphic styles to round out the identity. We also created a series of attention-getting ads and posters that appeared on buses and in health offices around the area, as well as developed their website.
