Hospicare & Palliative Care Services is a community resource founded in 1983, and provides hospice care for people of any age with any terminal diagnosis. When the organization had an opportunity to expand into the Cortland, NY region, they realized it was a great opportunity to revamp their brand to better reflect their bigger audience, and their new range of services. We were overwhelmed by how well their staff continuously bring so much compassion and care to their patients in any season of their lives. From this observation was born the new brand, focusing in on the colors of leaves through the seasons, and the subtle ‘I Care’ embedded in their name. We also chose a calm color palette and font system for their messaging, letting the colorful seasonal leaves take center stage. We also developed their website in a custom WordPress theme, to allow their team to easily manage and maintain their new site.
ClientHospicare & Palliative ServicesServicesBrand | Print | Web | SignageYear2010Linkwww.hospicare.org
