In the age of ‘new media’, every entertainment and technology company on the planet wanted to deliver their content in a new format: CD-ROM. Among these companies was Panasonic, the consumer electronics giant, and their subsidiary in this new market, Ripcord Games. The Ripcord team came to us 6 weeks before CES (the Consumer Electronics Show in Las Vegas) with the goal to launch their new brand and games at the show. The Iron team was up to the task. We creating this aggressive brand logo and bold, industrial color palette in a design sprint, and applied it to their packages and marketing materials in record time. One of the more distinctive aspects of the packaging design was a ‘ripstrip’ to allow quick access to the game, for those who had little patience for game packaging. The target audience was hardcore gamers that knew and loved some of their game developers. Ripcord was best know for their games Postal, and Forced Alliance, both shooter games of different genres.
