Techspace, a provider of office space and services to emerging startup companies before incubators existed, had a strong sense of style in their office design. After spending time in their spaces, Iron capitalized on the hive-like atmosphere of their office environments and the natural networking happening around every corner to develop the hexagon ‘beehive’ as the foundation of their new brand. After creating the initial logo and brand assets, we developed their deep style guide so that each of their 11 locations across the US could be consistent with their brand roll-out. We then applied the new brand on all kinds of materials, from a cool ViewMaster™ party invitation, to print materials, website, and variety of swag.
ClientTechSpaceServicesBranding | Web | Print | SignageYear1998
