This nutritious gelatin drink aimed at the fitness audience, is very popular in Japan. The American distributor asked Iron to create the identity and packaging for Jellins so that it could be successful in the US market. Since most of America wasn’t familiar with this beverage, our strategy was to design the brand to be simple, clean, and focus on the health benefits. We named the 3 products in the line, and then used simple type and fruit imagery to reflect the distinctive flavors.
