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Cornell Architecture, Art, and Planning

Cornell Architecture Art and Planning occupies an incredibly beautiful modern building on the Cornell campus. But the admissions office was located in an adjoining building that, while also beautiful, was from a very different time and style. The team at Cornell AAP asked us to help them bring some of the sleek, modern, brand esthetic from the new spaces into the admissions office through immersive signage. Our treatment used a bold but minimal color palette, combined with the CUAAP brand fonts, to pull the lines and modern textures from the new building into the older spaces. We designed each sign to wrap corners and embrace pathways to pull students through the spaces, all while still fitting around the existing structures & fixtures within the older building.


ClientCornell Architecture, Art, and PlanningServicesSignage

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Iron is a strategic branding agency based in Ithaca, NY. We use a proven brand discovery process that challenges organizations to uncover their true north. Then we mine these discoveries to forge authentic brand systems that empower our clients to reach their true potential. Let’s find your #truenorth.

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