WellBeing provides health care services to kids and families in Tompkins County. When they approached Iron about their new practice, we knew they were going to take a thoughtful approach to engaging with their patients and the community. We used our Brand Discovery process to uncover a few key themes in their approach to medicine, including their holistic view of healthcare that looks at the whole patient and their environment to provide a better understanding of their complete wellness.
Our job was to capture these themes in a fresh new identity and logo design that could stand out from the crowd. The idea of a family nest was an early concept in our sketches. Once we hit on the right treatment with mother embracing her baby bird, we knew we had the perfect approach for this progressive medical practice. We then applied the brand to a new website built in Wix for super-easy administration by the client, a few print materials, some apparel, and other brand elements that were beautifully embraced in the interior design, done by a fellow Iron client and design/build gurus Trade Design Build.
ClientWellbeing Pediatrics and Adolescent MedicineServicesBrand Discovery | Branding | Web | PrintYear2020Linkwww.wellbeingpeds.com
