Small Business Brand Design Package
SMALL RETAIL BRAND
Your business has grown, evolved, or changed, and it’s time to step up to a brand system that creates a unified, cohesive identity across a variety of brand platforms.
Goal: Equip your organization with a cohesive, professional brand system that energizes your team, attracts customers, and ensures consistent, confident brand use across every platform.
You need a fresh, professional look for your business or organization that reflects your vision. We’ll help you uncover your brand voice through our Brand Discovery process, and then craft a logomark, colors, fonts, and brand assets you can use anywhere, guiding you with a friendly, expert team and a simple, stress-free process. With 30+ years of experience, we create brands that truly fit your business—all with easy-to-use tools for Canva, Adobe, social media, your website, packaging, and more. You’ll also get a clear, simple guide to help you use your new brand everywhere—no design experience needed.
OUR 4-STEP BRAND PROCESS:
1. Discovery: We’ll walk through our brand survey with your team to learn about your business, your goals, and what makes you special, so your brand feels truly personal.
2. Brand Strategy: Once we know your story and goals, we’ll research your market, services, and audience to make sure your new brand can turn your customers into your biggest fans. We look at what makes you different, review similar brands in the global marketplace, and plan the best way to connect with your customers—so your brand feels fresh and inviting from day one.
3. Creative Design: We’ll bring your brand to life with custom logos, colors, fonts, and graphics, all presented in moodboards to show you exactly how it will look across your store or business location, packaging, and online.
4. Easy Handoff: You’ll get all your brand tools in one place, plus a simple guide that makes using your new look a breeze. And if you need help, we’re just a message away.
WHAT WE DELIVER:
- A quick, friendly 45-minute chat to learn about your business, goals, and what makes you special. We’ll walk you through our simple discovery process and brand questionnaire, so you can share your insights and vision with us.
- Brand Strategy: We’ll provide a brief document outlining the results of our brand discovery, highlighting the strategy for the new brand roll-out.
- Design Phase: We’ll show you three to five creative concepts as easy-to-understand mood boards, so you can see your brand’s possibilities. You get up to three rounds of feedback to help us shape everything into a look you love.
- Delivery Phase: You’ll get all your brand assets delivered in one simple package, ready to use everywhere—storefront, online, packaging, and more.
- Final logo files in color and black & white, in all the formats you need (PNG, JPG, EPS)
- Any extra graphics we create along the way—icons, photos, or patterns—to help your brand stand out
- A custom color palette that makes your brand pop
- Font styles chosen for easy use in Google or Adobe—so you never get stuck on the details
- A short, easy-to-follow style guide showing you how to use your new look everywhere
TIMELINE:
P R E V I O U S S M A L L B R A N D E X A M P L E S
