Every year, Package Design Magazine hosts their Makeover Challenge in which three creative firms from the U.S are carefully selected to participate. For 2016’s challenge, Iron graciously accepted their invitation to participate, and put their minds to the task of re-designing the original line of Choice Organic’s teas. Within this one month challenge, Iron was tasked with weighing brand integrity, consumer perspectives, client goals and desires, as well as high-level creativity to craft a competition prize-worthy product.
