In the past several years, Corning has embraced a new brand look. Our task: to help the recently restructured Human Resources department define a visual brand within the confines of the over-arching corporate brand. Our solution involved using compelling original B&W imagery of people, a global holistic mandala icon and a strong color palette to represent the 4 distinct areas of the new HR dept. Our solution became a benchmark for an effective way to distinguish other Corning departments from each other.