Five weeks ago, Iron Design was selected as a finalist to participate in Package Design Magazine’s 13th annual Makeover Challenge (link to full brief here). With this challenge, we are tasked with re-imagining a real-world brand’s packaged product via our unique, internal design process; primarily re-designing it’s surface aesthetics, but also improving the brand story and content strategy, and re-configuring the functionality of the package.
This year’s challenge was to re-create the packaging for Choice Organic Teas, an organization dedicated to crafting the perfect cup of tea through environmentally and socially responsible practices. Their approach to providing this experience for it’s consumers is founded on great taste, thoughtful and sustainable production practices, and authentic traditions.
The challenge winner is based on public voting, so stay tuned for a link to online voting, opening July 8th! Be sure to use the twitter hashtag #17MOC.