Uncorking Consumer Perception of Wine Label Design

  The crew at Iron Design just conducted our first ever in-house market research study. Time to kick back, pop a bottle of wine, and relax. But before we do, let’s take a stroll down the wine aisle and better understand the decisions that we as consumers make while shopping for wine.    We asked

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Intern Spotlight: Katie Kamper

  Maybe you noticed the Iron Design social media accounts have been a little more active recently. This is thanks to Katie. She’s a rising senior majoring in Integrated Marketing Communications at Ithaca College, and this summer she’s been interning as our marketing strategist. In the past 11 weeks she’s been creating and posting social

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Hiring: Summer Interns

Iron is hiring two internship positions for this summer. Details below! Graphic Design Intern We are seeking a digital-focused student designer to extend our small team’s capacity for summer 2019. This student’s portfolio should be focused on branding and website ui/ux. We expect our student interns to have a confident understanding of what a brand

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Better Beer Branding Starts with ‘Why’

422 – That’s the number of breweries operating in New York State at the time this blog post was written. With no sign of slowing down, it’s safe to say that number has already been surpassed by the time you’re reading this. For brewery owners looking to increase production & grow their brand in this

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Team Spotlight: Shane

Who are ya? I grew up in Ballston Spa, NY which is a small town just south of Saratoga Springs. Ever since an early age I loved to draw and create things. It wasn’t until high school when starting a landscaping business that I realized how crucial of a role graphic design plays in marketing

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Intern Spotlight: Nghi

My name is Nghi (pronounced ‘knee’) Nguyễn (‘win’) and I’m from Sài Gòn, Vietnam, which has a population of nine million people. This is my fourth year in the United States, having completed my undergraduate training at Illinois Wesleyan University in Psychology and Art, Graphic Design. My background in Psychology aids me in thinking methodologically and

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Hiring Summer Interns

It’s that time of year again: #thattimeiworkedatiron season. Perfect those pixels and send them over for consideration as our 2018 summer intern. As part of Iron’s intern program, interns will get to develop design concepts, present ideas, and produce final production artwork for some of our real-world projects and clients. They are expected to contribute to the research

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November Recap

November Recap Summit For the past 3 years we’ve had the privilege of branding Entrepreneurship at Cornell’s Summit, an inspiring all-day conference held in New York City’s Times Center. This event brings together the most relevant entrepreneurs of today who share their stories and give insight to hundreds of startups, investors, and busy bodies with brilliant ideas. With 2017’s Summit

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Branding for the Entrepreneur

Branding is a tool that can be utilized in so many ways, and at pretty much every milestone of a business’ journey. Good strategic branding will round out the unfinished edges of your consumer-facing business with exciting and thought-provoking exercises that are valuable for anyone, but especially startups. It pushes you to define the soul

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Materials Matter

Materials have always been communicators. We subconsciously translate the feeling of touch into distinct impressions. In other words, materials stimulate our senses and spark an emotion, or even revive a memory. This brings us to the question of whether or not the materials you are using for a printed project are communicating the right message, and

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