Materials Matter

Materials have always been communicators. We subconsciously translate the feeling of touch into distinct impressions. In other words, materials stimulate our senses and spark an emotion, or even revive a memory. This brings us to the question of whether or not the materials you are using for a printed project are communicating the right message, and

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Internship Recap: Kevin Zampieron

This past June, Kevin packed his bags and hopped down the road from Rochester Institute of Technology to join the Iron team as our 2017 summer design intern. As part of the program, our interns work on real-world projects along side us, present their progress during internal critiques, adopt our tight deadlines, and enjoy all

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Brews and Brands – Part 2

7 Things to Keep in Mind When Branding Your Beer Chances are, creating brands was NOT why you decided to create a craft brewery in the first place. You are a master at creating great beers, after all. But, good brand design is great at letting your product sell itself on the shelves, so you don’t

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Brews and Brands – Part 1

How To Get Your Beer Brand Started Over the years, as we’ve helped clients in the craft brew industry build their brands and take their brews from tap to retail, we’ve identified a few decision points that seem to arise periodically in our process. As the craft brewing world continues to grow, we felt it might

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Cap watkins chats with attendees during street fair

Create Upstate Recap

If you’re a creative and you weren’t at Create Upstate this past weekend, you should definitely be suffering from fomo. And if you aren’t, you can safely diagnose yourself with it now. Create Upstate is not only a celebration of upstate New York’s best agencies, freelancers, and projects, but it’s also a conference that brings

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Calling all students! Iron is currently accepting your brightest and sassiest internship applications. But first, let us give you the low-down on #thattimeiworkedatiron before you hastily apply for any and all internships aiga and behance dig up for you…. Our interns will get to develop concepts, present ideas, and produce final production artwork for some

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The Evolving Website Process

From Then to Now One of my first projects at Iron Design was a static small-scale website.  It involved, roughly, a 20-page sitemap, and included very little dynamic functionality. The website was only designed for desktop computers — no mobile responsiveness. The process we followed simply involved creating a wireframe and refined design iterations created

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Building Awareness for CSEC in Tompkins County

Tompkins County Youth Services came to us with a tough topic to tackle: Commercial Sexual Exploitation of Children in Tompkins County. They were concerned that the issue is not openly talked about, making it hard for members of our own community to recognize the signs of exploitation, and in turn serve as a resource to

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